← ALL WORKCASE STUDY 001 · WEBSITES
BOOKMYACRE
REAL-ESTATE WEBSITE + PERFORMANCE MARKETING
[THE CHALLENGE]
The old site looked dated, leads were full of fake numbers, and the team couldn't tell which ads actually produced site visits. Buyers also needed far more clarity on land, legal status and pricing before they would enquire.
[THE SOLUTION]
I rebuilt the site from scratch with cinematic scroll animations, project search with shareable filters, a side-by-side compare sheet and an interactive plot map with a price calculator. Every enquiry is phone-verified with OTP and lands instantly in a Google Sheets pipeline, while GA4 and Meta Pixel events track each step for performance marketing.
- 01Project search with region, budget and sort filters (shareable URLs)
- 02Compare up to 3 land parcels side by side
- 03Interactive plot map with plot-size price calculator
- 04OTP-verified lead forms → Google Sheets sales pipeline
- 05Blog with full-text search, reading progress and share buttons
- 06GA4 + Meta Pixel conversion events for ad optimisation
- 07Technical SEO: sitemap, structured pages, llms.txt, clean URLs
- 08Consent & compliance notes on every lead form
100%LEADS PHONE-VERIFIED
<2sTARGET PAGE LOAD
6+TRACKED FUNNEL EVENTS
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